Hello,
I am Simon
let's talk
about
brand strategy
and
business psychology

Why I believe in

building brands

that spark enthusiasm

I see a brand as more than a slogan — it’s a dynamic identity that connects on a human level. My approach digs into the core of who you are, focusing on real values that set you apart and resonate with audiences. By combining insights from business psychology, strategy, and creativity, I ensure your brand isn’t just seen, but truly felt.

A brand is authentic passion brought to life

I don’t just offer advice — I partner with you to uncover the genuine spark behind your brand. If you’re driven by a real desire to make an impact, we’ll channel that energy into strategies that resonate on a human level. By blending business psychology, creativity, and hands-on experience, I help you build a recognizable and inspiring brand.

Curious how my own journey shaped this approach? Click through my experience timeline below.

experience timeline

2020 - today
Business Psychology & Brand Strategy
Business owner
2020 - today
Independent Consultant @ Hanf im Glück
Head of Brand
2023 - 2024
Independent Consultant @ Everphone
Head of Marketing & Communications
2019 - 2020
we.CONECT Global Leaders GmbH | Berlin
Senior Marketing Manager
2017 - 2018
mc Group | Berlin
Corporate Assistant to the CEO
2015 - 2016
fischerAppelt, relations | Berlin
Brand Communications Manager
2014 - 2016
University of Europe for Applied Sciences Berlin & ESCE Paris
Corporate Management, M.Sc.
2011 - 2014
EBC Hochschule Berlin & Berkeley College NYC
Business Psychology, B.A.

"The communication and cooperation with Simon was highly enriching, productive and had the right amount of ease and creativity. He was very reliable and was able to understand and empathize with what we want to offer as a brand."

Franziska Lefèvre
Wirtschaftspsychologin
[dwp] die wirtschaftspsychologen

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REVIEWS REVIEWS

REVIEWS REVIEWS

successes

Companies & projects

I have worked on

Everphone

SPD Erlangen

Bürgerinitiative Stadt-Umland-Bahn

fischerAppelt

Coca-Cola

Hanf im Glück

cocreation.loft

Johanna Schuck

Vertical Development

we.CONECT

mc Group

01

Brand Creation & Strategy

Brand Creation & Strategy

Brand Creation & Strategy

I help shaping your brand from the ground up, turning your vision into a clear identity. Together, we define your brand’s purpose, mission, and values, ensuring it stands out and resonates with the right audience.

Core Brand Concept
Brand Integrity
Content
Brand identity & Image
Mission, Vision & Values
02

Brand Development & Optimization

Brand Development & Optimization

Brand Development & Optimization

Even established brands need refreshing to stay relevant. We refine your brand’s messaging, visuals, and audience experience—helping you evolve and remain competitive in a fast-paced world.

This process is essential for evolving brands that want to maintain relevance or strengthen their market position.

Brand Advancement (Strategic Improvements)
Brand Message & Copy (Taglines, Slogans, Tone of Voice)
Audience Engagement & Feedback Loops
Brand presentation (Photo & Staging)
Consistency Across All Touchpoints
03

Brand Implementation & Expansion

Brand Implementation & Expansion

Brand Implementation & Expansion

Bring your brand strategy to life. From launching new campaigns to crisis communication and exploring new markets, we will work together on creating strong messages, keeping your brand's story straight, talking smart during tough times or even changing your look if needed.

Consultation on Creative Assets
Brand Consistency Check & Improvement
Rebranding & Evolution
Content & Article Concepts for Relevant Topics
Brand-Safe Crisis Communication
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