My priority was helping the team grasp Everphone’s bigger purpose: not just renting smartphones, but simplifying corporate IT and reducing costs. We emphasized “ease,” security, and trust through collaborative workshops that clarified our core message.

Inclusive sessions allowed every team member to shape and own the brand vision.

We also meticulously managed communications around the 271-million-euro funding, keeping internal alignment in sync with the public rollout.

The website became more cohesive, social media channels reflected the brand’s true identity, and unnecessary bureaucracy was cut—leading to a proven happier, more engaged team.

Our funding announcement received notable attention, including coverage in Handelsblatt, Bloomberg, and recognition from the Deutsche Börse.

Lead generation improved significantly for the sales team. And while Everphone’s subsequent profitability came from various factors, this groundwork played a key role in supporting its ongoing growth.