I oversaw 14 different conferences, including SAMS (Software Asset Management Strategies), the Virtual Workplace Evolution series, and "I'm AI" the leading AI conference in Germany. My core tasks involved email marketing, content creation, and partnership building. By working closely with our sales team, we made sure that each marketing campaign matched new speaker announcements and conference updates, while avoiding sending the same messages too many times to the same contacts.

Because many conferences happened in parallel, I had to balance SEO tactics, newsletters, and on-site video work — all under tight schedules.

A favorite part of my job was recording expert interviews to enrich conference content. Our small marketing team handled everything from planning and filming to editing and publishing. Even with limited resources, we kept our brand voice consistent across all events. We also improved how we used our CRM system to reduce unwanted emails and boost our lead conversion rate.

Several conferences — especially SAMS Germany and "I'm AI" — sold out or even went beyond their ticket targets. This success showed the power of well-timed emails and a personal approach to potential attendees. Our video interviews and thought-leadership pieces also helped we.CONECT gain respect in specialized fields like AI and IT compliance.

By successfully managing 14 events at once, we strengthened we.CONECT’s reputation for delivering top-quality, content-driven conferences in emerging tech sectors.

Personally, this role taught me how to stay organized under pressure, run marketing campaigns across multiple brands, and present ideas clearly — both on camera and to my colleagues. It also reinforced the value of trusting team members to do their jobs well, a lesson I’ve carried into all my future projects in marketing and branding.