I spent about a year and a half deeply immersed in Coca-Cola’s brand voice and global standards. My key responsibility was tracking and reporting the results of major initiatives like the Coca-Cola Life rollout, Fanta Klassik’s reintroduction, and various other product promotions (including Vio Bio Schorle). I managed the flow of data and feedback between fischerAppelt and Coca-Cola — often visiting Coca-Cola’s Berlin office to coordinate campaign updates and approvals.

By carefully measuring reach, PR activity, and social engagement, we helped Coca-Cola see the real impact of each activation and fine-tune their brand messaging.

Projects at the time included influencer collaborations, celebratory events for brand milestones, and new product launches that sparked lively media discussions. Although my role was not creative lead, I was involved in ensuring that each campaign stayed aligned with Coca-Cola’s strict international guidelines.

Our focused monitoring of key performance indicators helped Coca-Cola’s German division measure the success of its brand expansions. Product launches like Coca-Cola Life gained high visibility, generating significant coverage in mainstream and social media.

Coca-Cola’s continued presence in news outlets and consistent consumer engagement validated our efforts to maintain the brand’s strong standing in the German market.

From a personal growth perspective, working on a global brand taught me the importance of precision, deadline discipline, and clear strategic guidance — even in a highly structured environment. This experience shaped how I approach brand strategy today, showing me the value of precise project management and consistent communication across every touchpoint.