Johanna Schuck

Johanna Schuck

Field
Brand Consistency Check & Improvement
Year
2023 - 2024
Client
Johanna Schuck
Industry
Non-violent communication consulting

Johanna and I met at our coworking space the cocreation.loft, where she was preparing to launch her new career as a communication trainer specializing in Nonviolent Communication. Although her website was nearly complete, she needed a final check to ensure consistent visuals, messaging, and overall alignment with her personal style.

Our goal was to create a unified look and feel—from her website to downloadable PDFs—so her audience could experience the same friendly, professional vibe at every touchpoint.

As we dug in, we discovered mismatched illustrations and formatting across different materials, prompting us to refine each element until everything felt coherent and on-brand.

The Spark

No items found.

The Journey

We collaborated closely to refine each page of her website, adjusting layouts, color schemes, and graphics for clarity and cohesion. We also evaluated her social channels to confirm they supported the same friendly, yet professional identity. Through structured feedback sessions, Johanna implemented key improvements, including uniform imagery and consistent design elements.

By aligning visual details with her communicative, supportive style, we shaped a brand that faithfully represents her core values.

Additionally, we helped adapt her new photographs—sometimes aided by AI—to fit the site’s layout without sacrificing quality. Each step aimed to strengthen her overall brand message and convey a welcoming feel to potential clients.

No items found.

The Impact

With a cohesive website and polished downloadable materials, Johanna’s digital presence now offers a clear sense of who she is and what she provides. From workshops to online touchpoints, her audience experiences a unified brand that instills trust and credibility.

Her newly aligned profile PDF has driven a noticeable increase in inquiries, supporting her full transition to self-employment.

Johanna embraced these refinements enthusiastically, ensuring her brand consistency efforts became a foundational element of her ongoing success.

cocreation.loft

Next Project

Next Project

View More